Our Story
About the label
Not just another Dub.
Legends of Dublin is an independent creative project inspired by the people, stories and everyday life of Dublin.
It began with original paintings and the freedom to tell stories through bold, graphic art. Dub Cubs carries that spirit into original character-led streetwear — playful, distinctive and rooted in Dublin, without relying on the familiar tourist clichés.
Our first two characters see the same city from different angles. Dub O'Cub is the curious wanderer, always finding a story around the next corner. Scéal — her name means story in Irish — carries a vintage camera and captures the everyday moments that give the city its soul.
That shared curiosity is what connects the characters. It is also why we prefer a few original pieces with their own point of view to a shop full of interchangeable designs.
Drop 01 introduces DUB CUT in navy and SCÉAL in light pink. Both are made-to-order hoodies featuring graphic back prints and a small Legends of Dublin emblem on the chest.
Beyond clothing, there is always space here for one-of-a-kind original paintings, created without a fixed release schedule.